Privacy Policy – Quick Summary

At LegacyLane Life, your privacy is important to us. Here’s the short version of how we handle your information:

What we collect:

• Your name, contact details, veteran status, and insurance preferences.
• Website usage data (like IP address, browser info, and cookies).

Why we collect it:

To connect you with licensed insurance agents who can help find the right life insurance carrier for your needs, improve our services, and stay in touch with you.

Who we share it with:

Only licensed insurance agents who may contact you to provide insurance options. We do not sell your personal data for money.

Your choices:

Depending on your state, you may have rights to access, delete, or correct your data, and opt out of sharing. You can contact us anytime to use these rights.

Security:

We use reasonable safeguards to protect your information, but no system is 100% secure.

Children’s privacy:

Our services are not intended for anyone under 13 years old.

👉 For the full details, please read the complete Privacy Policy below.

Privacy Policy

LegacyLane Life provides services through the LegacyLane Life website and related platforms (the “Service”).

This Privacy Policy explains our policies regarding the collection, use, and disclosure of personal information when you use our Service and the choices you have associated with that data.

By using the Service, you agree to the collection and use of information in accordance with this policy.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service and to connect individuals with licensed insurance agents.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you (“Personal Data”). This may include:

• Email address
• First name and last name
• Phone number
• Mailing address, city, state, ZIP/postal code
• Veteran status or insurance preferences
• Cookies and Usage Data

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This may include details such as your IP address, browser type, browser version, pages visited, time and date of visit, time spent on pages, device identifiers, and diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to monitor activity and improve our Service. You can instruct your browser to refuse cookies, but certain portions of the Service may not function without them.

Use of Data

LegacyLane Life uses collected data for purposes including:

• Providing and maintaining the Service
• Connecting you with licensed insurance agents
• Notifying you about changes to the Service
• Providing customer support
• Analyzing usage to improve the Service
• Detecting, preventing, and addressing technical issues
• Providing you with offers or information about services, unless you opt out

Legal Basis for Processing (Where Applicable)

If you reside in states with additional privacy rights (California, Virginia, Colorado, Connecticut, Utah, Minnesota effective July 2025), our processing of your Personal Data may rely on:

• Your consent
• The need to perform a service you requested
• Compliance with legal obligations
• Our legitimate business interests, balanced with your privacy rights

Retention of Data

We retain Personal Data only as long as necessary to fulfill the purposes described in this policy. Usage Data may be retained for shorter periods unless it is needed to improve security, functionality, or required by law.

Transfer of Data

Your information may be transferred to and stored on servers outside your state or country. By using our Service, you consent to such transfers, provided reasonable safeguards are in place.

Disclosure of Data

We may disclose Personal Data in good faith when necessary to:

• Comply with a legal obligation
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the safety of users or the public
• Protect against legal liability

We may also share your information with licensed insurance agents solely to provide the services you request.

Security of Data

We implement commercially reasonable safeguards to protect your data, but no system is 100% secure.

Service Providers

We may engage third-party companies (such as hosting, analytics, or communication tools) to support our Service. These providers may only access your data to perform their tasks and cannot use it for other purposes.

Analytics

We may use tools such as Google Analytics to improve Service usage. You may opt out via Google’s browser add-on: https://tools.google.com/dlpage/gaoptout.

Links to Other Sites

Our Service may contain links to external websites. We are not responsible for the content or privacy practices of those third-party sites.

Children’s Privacy

Our Service is not intended for anyone under 13. We do not knowingly collect data from children. If you believe a child has provided information to us, contact us so we can remove it.

Your Privacy Rights

Depending on your state of residence, you may have rights under state privacy laws (e.g., California CCPA/CPRA, Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA, Minnesota MNCDPA effective July 2025), including:

• Right to know/access the data we collect about you
• Right to request correction or deletion of your data
• Right to opt out of the sale or sharing of personal data (we do not sell data for money, but may share with insurance agents as part of providing our Service)
• Right to limit use of sensitive data (where applicable)
• Right to data portability

To exercise these rights, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Effective Date.”

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at: